Description

Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, and console. Anzus in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide. Anzu helps game developers monetize their titles with ad placements that complement the gameplay. By monetizing the entire game session, developers benefit from consistent and reliable revenue streams. Supporting all major and custom-built game engines and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide. Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures, and many other prominent Investor, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers.